Because we want your purchase to last as long as possible, we print our designs with DIGISOFT™. DIGISOFT™ prints are known for a sharp, consistent, true-to-color look with a soft, wearable feel, & impressive longevity on any fabric. We've bought shirts before and been sad and frustrated that they fade after just one wash. We didn't want that for you. DIGISOFT™ prints have some of the best longevity scores on the market, so your gear will be ready as new every time you need it.